Serious is a Social Enterprise with a simple mission: change where people are spending their money, to create a better world. They create award-winning, sustainable products that also generate positive environmental and social impact. Serious manufactures UK's first carbon-neutral toilet paper with zero plastic and 100% recycled paper. A tree is planted for every pack sold, and over 1.5 million trees planted until now. Besides, the brand created 25+ years of employment in poverty-stricken communities.
